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UNIT 12

Specialist Study in Creative Media Production

Developing Ideas for Research Projects

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Recurring Elements: Film streaming services, British comedies, football broadcasting, war video games and films, sports video games, health applications, music services, cross-platform media applications e.g. YouTube.

 

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Reflection:

I began today’s lesson by completing a media consumption audit, this was a really successful way to help me develop a greater understanding of my own media tastes and interests. I was able to see spot any recurring elements and patterns such as my interests in famous British comedies series such as The Inbetweeners and Peep Show. Following this, in my ideas development I expanded on the possibility of exploring how the production of comedy shows has evolved in the media industry in recent years, and researching articles about the directors of famous comedy series such as Ben Palmer for the Inbetweeners, to understand the industry from their perspective and the filming and editing styles that tailor to British humour.

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As well as this it was clear to me, I spend a lot of time watching live sport broadcasts, particularly football across a range of online streaming services and applications such as Sky, BT, Prime and BBC. I am really hoping to work in this particular field in my future, so researching the different features of live sports broadcasts really excites me. I could take a closer look at when and why different camera angles are used, the implementation of replays and the visual graphics used during analysis and how this allows broadcasting services to target the audience of football fans. It would also be fascinating to understand how the added crowd noise on live broadcasts is created and operated during the matches with no crowds as a result of corona virus. This topic is very relevant and motivating to me making it a suitable option.

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Additionally, my interest in video gaming became prevalent as I explored my general media consumption, and I was able to see the full range of games I play, from FIFA to Fortnite to Call of Duty, and expand on these in my idea development to see how the games use different styles to target their audiences. I also began to conduct research into articles which proposed the argument that violent video games affect people mentally through the graphic visuals used. This would definitely be something I would like to understand and investigate further to see if there is truth behind it, making it another viable route for Unit 12.

 

Principles of Good Research:

After using new research tool: Academic Search Elite - I was able to find a wide range of different articles about the example subjects given to us: Quentin Tarantino, How does Instagram effect Young People’s Self Esteem and An Upcoming Piece of Future Tech. 

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One of the best articles was titled: How Instagram transformed our personal lives:

Written by Sophie McBain the article provides a clear and descriptive narrative of the evolution of Instagram as the application's audience grew and impacted our personal lives and mental health more and more. It contains relevant facts and figures to back this up with the main sources of research being: New Statesman. 7/10/2020, Vol. 149 Issue 5528, p42-44. 3p. 1 Color Photograph. 

Facts are taken from reliable sources and delivered in an articulate fashion. I really appreciated her style of writing and it made it an easy yet informative read, which is something I will look to acheive when conducting my own investigation. 

A section from the article is copied below to demonstrate this:

 

“The app made it easy to turn your reality into something aesthetically pleasing and worth offering up for the approval of strangers. Receiving an online “like” delivers a feel-good dopamine hit, and scrolling through other people’s photos can feel intimate and voyeuristic, as though you’re outside, peering into row upon row of illuminated living room windows – only everyone’s a bit more attractive than average, and the bookshelves are neatly arranged, and no one’s baby is screaming.”

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Full Article:

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http://web.b.ebscohost.com/ehost/detail/detail?vid=0&sid=dc9c4022-000f-4d6d-9f9a-f8f0b2720de0%40pdc-v-sessmgr02&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=144464781&db=afh

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Overall, this task has been a great benefit in helping me to understand how to discern the most reliable and informative articles online, through new resource websites and a clearer understanding of trustworthy authors and references, which will be a really useful skill when conducting my own research investigation into an aspect of the media industry that interests me.

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Research Dossier:

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RT Software Ltd Admin (2020). RT Software - About. Hurlingham Business Park, London. RT Software Ltd.

https://sports.rtsw.co.uk/#about

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RT Software Ltd Admin (2013), RT Software multiple tOG-Sports case study. Hurlingham Business Park, London. RT Software Ltd

https://rtsw.co.uk/wp-content/uploads/2016/10/Sky-Case-Study-v1-0.pdf

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During technical consultation sessions at Sky, it was established the main considerations and requirements for the solution centred around the following: ï‚·

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  • Ability to source High Definition video content from a number of sources. These sources could be SDI Baseband or file based clips. These sources include:

       - Video replay systems such as EVS and Grass Valley

       - Video clip content from the Viz Ardendo MAM

       - Live VT direct from OB or Gallery ï‚·

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  • Ability for presenters to interact live with VT content. With the ability to select specific clips from thumbnails on their chosen interface. They needed to be able to control the VT and to telestrate and present live to air. ï‚·

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  • Ability to generate graphics live to air. Operator driven analysis and enhanced replay video content prepared during play needed to be able to be recalled from the system and played out live during sports intervals. ï‚·

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  • Ability to generate completed graphics enhanced sequences for future playout. Sequences generated by the graphics operator using a tOG-Sports system needed to be recorded off. These were then required to be made available to an EVS operator for playout later or for ingestion into the MAM system for editing or redistribution. ï‚·

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  • Homogenizing all tOG-Sports Systems in terms of platforms and features. A single specific installation was required across all platforms that could be dynamically configured for each individual sports requirement. ï‚·

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  • Connecting multiple studios to the centralised tOG-Sports systems. ï‚·

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  • Support for a range of touchscreen and tablets. ï‚·

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  • Robust wireless network in the studio for tablet support. ï‚·

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  • Personalisation of user interfaces for branding and functionality within specific shows and even for presenter preferences. ï‚·

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  • Diary system so that any of the 7 studios currently requiring telestration can reserve tOG-Sports systems for live programmes. ï‚·

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  • Training operators and users

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RT Software Ltd Admin (2020). RT Software’s Tactic Pro 5.4 next generation sports analysis. Hurlingham Business Park, London. RT Software Ltd.

www.rtsw.co.uk/press-release-tactic5-4/

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Assisted keyframing with Player Detect

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Proposal:

How RT Software has impacted televised football broadcasts.

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I am going to be focusing on the ‘established graphics solutions company’, RT Software, who work with many tier 1 broadcasting channels such as BBC, Sky Sports and BT Sport. Their software provides a range of intuitive tools, which can be used live or in pre-production, to create graphics or highlight action and explain sports gameplay. I will be studying the development of RT Software since its release in 2004 and discovering how it has impacted televised football broadcasts.

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Throughout the course of Unit 12, I will use a range of secondary research sources taken from online sports and television articles as well as the RT Software website itself. This will help me to understand how it’s tools and features have evolved over the years and the ways it has been implemented into live football broadcasts. I will also be downloading a version of the software myself, to allow me to appreciate it first-hand and how it is used and navigated to full effect, which will help me during my explanations. Moreover, I aim to create an online questionnaire to receive people’s opinions on the use of RT software. Furthermore, I will examine examples of RT software being used on live shows by broadcasters such as Sky Sports to improve their television sets, graphics and how football pundits use the telestration and analysis features to benefit their explanations. I will conduct further research to find out the target audience's opinion on the segments and if there are any drawbacks. 

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https://rtsw.co.uk/wp-content/uploads/2016/10/Sky-Case-Study-v1-0.pdf - A brilliant case study produced by RT Software Limited in 2013, showcasing the development and the features of RT Software and how it can be used and personalised by tier 1 broadcasters.

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https://rtsw.co.uk/press-release-tactic5-4/?sfw=pass1611225708 – A very recent article, published on the 15th December 2020, explaining how ‘Machine Learning’ will greatly improve RT Software’s Tactic Pro in Version 5.4. It explains the new features such as player detect and tablet control very clearly and includes quotations from the reliable source of the Product Manager, Luke Harrison.

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http://www.content-technology.com/sportscasting/?p=4146 – A well-constructed article explaining the improvements on ‘Tactic Advanced’ through the newly released software, ‘Tactic Pro’. Includes examples of tools within the programme such as ‘Multicam support, Camera Morph, Line Tracking and Timeline-based editing.’ Also includes valuable quotations about the USP of the product from Mike Fredriksen, who is the Commercial Director at RT Software.

Annotated Bibliography:

Selected Research Material

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RT Software Ltd (2012), RT SOFTWARE AND YOU DEFINING A NEW GENERATION OFSPORTS CHANNEL AND PROGRAM

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https://www.live-production.tv/sites/default/files/The_future_of_Sports_Graphics.pdf

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This case study provides a huge range of information on the different ways RT Software can be used within studios and live broadcasts, with clearly imagery to demonstrate taken from Sky Sports Football shows, making it very relevant and specific to my investigation. The bullet pointed explanations of the different benefits of the software in the introduction on page 2 were clearly stated and easy to understand and will be very useful to me during my investigation. Additionally, the pages following on from this in the case study informs the reader of these features individually and in more depth, such as “Telestration and analysis”, “Monetisation”, “Touch Table and AR Graphics” which will be useful to link back to my investigation title.

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RT Software Ltd (2013), RT Software multiple tOG-Sports case study, Presenter Solution, Page 5

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https://rtsw.co.uk/wp-content/uploads/2016/10/Sky-Case-Study-v1-0.pdf

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This source is particularly useful as it discusses how different broadcasters are able to redesign the interface of RT Software to stay in line with the branding, styles and colour schemes of the rest of the programme/studio, so that it can be seamlessly integrated into live productions and controlled by football pundits, for example. It also takes a closer and more technical look into tablet control than some of my other research sources and how this aspect of the software was made possible; I will be able to link this to screenshots taken from a video of Jamie Carragher using tablet control to explain his football analysis during a Sky Sports Football show.

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philsandberg (2014), Content + Technology Sportscasting, RT Software Targets Top-End Sports Analysis with Tactic Pro.

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http://www.content-technology.com/sportscasting/?p=4146

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This source contains useful information about the new features on the more recent version of RT Software, Tactic Pro, such as Camera Morph, Line Tracking, Point Tracking References. This links to my other sources as it provides an insight into how the software can be used through these new tools to improve football and sports analysis during live broadcasts and shows. It also includes quotes from Mike Fredriksen, Commercial Director at RT Software, explaining the reasons why the new software update is a ‘huge step forward.’

 

RT Software Ltd, About

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https://sports.rtsw.co.uk/#about

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Provides a brief overview of the purpose of RT Software and where and why it is used. This was useful for my proposal and may also be useful for the opening of my essay where I explain my chosen topic of discussion.

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Sky Sports Football (2020), Jamie Carragher analyses how Liverpool are coping without Virgil Van Dijk | MNF

 

https://www.youtube.com/watch?v=VCVSnJsYiDs

 

This video is a great example of a top tier broadcaster implementing RT Software into their show. The viewers see Jamie Carragher using the tablet control features to explain his analysis on how Liverpool FC are coping after losing their best defender through injury. The RT Software has also been customized to fit the styles and branding of Sky Sports, linking to one of the RT Software Case Studies I have selected as a suitable research material.

 

Will Strauss (2019), Editor, NAB 2019: RT Software to unveil sports analysis tool for broadcasters.

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https://www.svgeurope.org/blog/news-roundup/nab2019-rt-software-to-unveil-sports-analysis-tool-for-broadcasters/

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Good explanations about the tools within Tactic Advanced and the presenting methods such as tablet control which can be used by sports analysists and pundits during live broadcasts.

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RT Software Ltd (2013), RT Software multiple tOG-Sports case study, Technical Requirement, Page 3

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https://rtsw.co.uk/wp-content/uploads/2016/10/Sky-Case-Study-v1-0.pdf

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Clearly bullet pointed list of the technical requirements Sky Sports have for the use of RT software, links my investigation together as it is an example of how the software benefits top tier broadcasters, the graphic operators are key to the success of many sports programmes and football analysis.

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Admin (2020), RT Software Ltd, Machine Learning brings next-generation sports analysis to RT Software’s Tactic Pro

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https://rtsw.co.uk/press-release-tactic5-4/

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This was one of my most informative sources. The information was released alongside the latest RT Software update in December 2020, which introduced the new player detect technology, meaning those using the software no longer have to manually add keyframes to track the players, as the “AI” and “Machine Learning” makes this possible just by selecting a player. This is great for football pundits during live broadcasts and saves time for those working in pre-production. As well as improvements to tablet control, this article also includes words from the Product Manager, Luke Harrison, which links back to my investigation title of “how RT Software has impacted televised football broadcasts.”

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RT Software Ltd, Tactic Pro

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https://sports.rtsw.co.uk/#Tacticpro

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I discovered a well-structured table containing all the tools and features of the latest released RT Software, Tactic Pro, this will help me to understand exactly the tools being used when I discuss the software’s benefits and analyse videos of it being controlled by football pundits for my final essay.  

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Admin (2020), RT Software Ltd, RT Software helps sports freelancers and broadcasters with complimentary Tactic sports analysis licences

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https://rtsw.co.uk/complimentarytacticlicences/

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Contains useful information how RT Software has been impacted by Covid-19 and how it has been made more readily available at home, explained by the Commercial Director, Mike Fredriksen.

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Deselected Material

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RT Software (2021), The Broadcast Bridge

https://www.thebroadcastbridge.com/companies/entry/353/rt-software

This excerpt talks generally about the company RT Software as a whole and is not specifically related to my investigation, the information is essentially duplicating my research taken from the RT Software website; I will not be using this material.

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SVG Staff (2020), Sports Video Group SVG, RT Software Offers Free Temporary Licences to Tactic Products

https://www.sportsvideo.org/2020/04/15/rt-software-offers-free-temporary-licences-to-tactic-products/

This source also contained duplicate information regarding Mike Fredriksen, Commercial Director’s response to Covid-19, which I also found within the press releases page on the official RT Software website. Upon review, it does not contain any extra information to help me conduct my investigation.

Essay: How RT Software has impacted televised football broadcasts:

RT Software, the ‘established graphics solutions company’, work with many top tier broadcasting channels such as BBC, Sky Sports and BT Sport. Their software provides a range of intuitive tools, which can be used live or in pre-production, to “add graphics to video clips to highlight action or explain sports gameplay.” (RT Software Ltd, About). The software has greatly evolved and developed since its release in 2004, I will be discovering how it has impacted televised football broadcasts, especially in recent years. During my spare time I enjoy watching football and the analysis of highlights – it was fascinating to see the usage of the software within the live shows, particularly the ‘tablet control’ feature. This allows pundits to control video clips and add graphics whilst presenting. Additionally, augmented reality graphics are incorporated to create virtual studios, particularly on the famous show, BBC Match of The Day. I wanted to understand how the software is used to create these visually informative graphics for the audience, which are shaping the future of live sports broadcasting. 

 

Over the years, RT Software has developed a wide range of features that are suitable for live football broadcasts. For example, the 2012 case study released by RT Software, (RT Software Ltd, 2012), introduces the key features during that time. Firstly, overlay and live in-game graphics, for example, offside lines, instant replay screens, analysis sequences to create half time and full time highlight reels. Also, in studio touch screens, these allow presenters to utilise visual analysis tools to explain gameplay within live broadcasts. Moreover, the importance of augmented reality graphics, and how they can be used to create virtual sets and bring hovering players graphics into the studio to bring the presenter’s words to life. These stunning features alone are just a few of the ways RT Software has impacted televised football broadcasts. 

 

RT Software has changed the style of studios across top tier broadcasting channels. For example, BBC’s Match of The Day studio has evolved from the classic set of Jimmy Hill simply presenting and analysing Premier League football matches at a desk, to immersive virtual sets created through the power of RT Software’s augmented reality and green screening. The modern-day AR studios not only provide a very dynamic viewing experience through graphics and moving visuals; they also possess far more interactive elements to allow the presenters and pundits to visualise their scripts and analytic perspectives when explaining gameplay, through RT Software’s presenting tools which can be displayed using tablet control and in studio touch screens/tables. 

 

The analysis of football on television, has greatly evolved since 1973, when Jimmy Hill presented and analysed the matches on BBC’s Match of The Day. At that time, the best way to analyse match highlights was through watching slow motion clips, which became possible when Ampex produced its HS100 instant slow-motion machine in 1967 (Willets, 2019). Fast forward 50 years, and the rise of RT Software has changed the face of analysis of football. Recent software updates, such as ‘Tactic Advanced’, have enabled top-end sports channels to include ‘editable motion paths, composite graphics, automatic keying and camera tracking’ (Strauss, 2019). The intuitive interface, and greater focus on ‘ease of use’ has made it simpler than ever to control the software during live shows. As a result, this gives football pundits a new found freedom of expression when explaining their analysis of match highlights, as they can control clips and add live Telestration during presenting, providing a dynamic visual experience and a greater sense of authenticity for the audience.

  

Since then, further refinements have been made through the release of 'Tactic Pro' in 2019, with newly added features such as 'Player detect, Multicam support, Camera Morph, Line Tracking and Timeline-based editing.'. These new features are providing exciting visually informative improvements to the application, for example the new Camera Morph tool allows 'the user to create a seamless virtual move from one camera to another. Line Tracking provides consistent and accurate multi-point tracking references, allowing graphics to stay in position on the playing surface even as the camera moves, as well as enabling accurate metrics such as distance between points or speed of player movement.' (philsandberg, 2014).

  

Furthermore, the improvements to ‘AI and ‘Machine Learning’ have allowed for the creation of the new ‘player detect’ feature, which ‘provides automatic assisted keyframing of multiple players in parallel.’ This is made possible by ‘detecting the players in the video stream, tracking their movements, and creating motion paths,’ According to RT Software, this ‘dramatically reduces graphic production time’ and ‘increases the narrative content’ (RT Software, 2020), hence encouraging premium broadcasters to invest into the cutting-edge software in order to improve the viewers experience and save them time in pre-production as they no longer have to manually add keyframes to track players, meaning they can spend more time focusing on planning informative analysis.

  

Luke Harrison, Product Manager at RT Software, said: “Tactic Pro is now a game changer, with complex graphics that tell a real story; for example, dynamic shaded regions showing how attack or defence is crucially affecting game play can now be ready for half-time or full-time discussions. It is the speed of production that is the killer benefit and our users now have the kind of functionality that was previously only possible by taking data from expensive and complex player tracking systems” (RT Software Ltd, 2020). This links directly back to my investigation title and is evidence of the positive impact RT Software has had on televised football broadcasts. 

 

I first became aware of RT Software when watching Sky Sports, and I was captivated by the presenter, Jamie Carragher, using tablet control to bring his words of analysis to life, during the live broadcast. Sky Sports, along with other tier 1 broadcasters, required a method for their own designers to be able to build a ‘customisable presenter interface’ to match the unique style of their brand and marketing, so that RT Software’s tools could be seamlessly integrated into their shows and productions. RT developed and integrated the necessary functionality, interface options and tools to facilitate this – this allowed different interface styles to be created for different sports and shows which can be easily ‘selected via the standard operator interface.’ (RT Software Ltd, 2013). 

 

RT Software are also heavily prevalent in the creation and controlling of on-screen graphics in the football broadcasting industry. They have produced the powerful graphics creation software, Swift CG+, this provides designers with the flexibility they need to create all types of graphics ‘from virtual sets to augmented reality graphics and overlay graphics.’ The software caters for the creation of 2D and 3D graphics; the combination of ‘custom shaders’, ‘user definable lights’, and ‘Physically Based Rendering’ culminates to produce stunning results, making it another positive impact that RT Software has had on televised football broadcasts. (RT Software Ltd, Swift CG+ Full 3D Graphics Creation). 

 

In addition, RT Software have produced WebControl which works in combination with graphics created in Swift CG+ in order to control when and how the created graphics are displayed during live football shows. For example, ‘virtual player animations within a virtual studio, to running football scores during the big match, to triggering news graphics from the rundown list’. WebControl allows graphics to be ‘stacked up for later preview and playout, or put to air immediately.’ (RT Software Ltd, WebControl). This is a key tool to the visual success of football broadcasts and the running schedule of shows, another brilliant influence RT Software has had on the industry. 

 

In summary, football in television has evolved dramatically over the last few decades, and after thoroughly researching the highly regarded RT Software, it is clear that they are responsible for many of the positive changes made, since the software’s release in 2004. The new graphics creation software, and presenting methods such as augmented reality graphics, virtual sets and in-studio touch screens, have greatly improved the visual experience of football broadcasts. Additionally, the updates released for ‘Tactic Pro’ has made watching the analysis of sports all the more enjoyable. The recently added features such as 'Player detect, Multicam support, Camera Morph and Line Tracking’ displayed on customisable presenter interfaces, go a long way to achieve a dynamic and improved punditry experience for the viewer. Looking ahead, it will be very interesting to monitor any additional improvements made to software, through further online research and studying how it is continuing to be implemented into televised football matches and shows. It would also be intriguing to find out more about the other areas of the media industry that RT Software is impacting, for example, news shows and many other sports channels.  

Magazine Double Page Spread:

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Evaluation:

Unit 12 has allowed me to focus on my research and essay writing skills. I have learnt new ways to document my research through the research dossier, annotated bibliography and referencing techniques. It has been really beneficial for me to understand how to sort through and label different research sources to enable me to seamlessly integrate them into my essay, particularly through the use of an annotated bibliography. Additionally, I am now more informed on the subject of sports television and the software that coincides with this particular field, as well as the terms used to describe different styles of graphics, such as augmented reality graphics, and how they are created. 

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An issue I faced during the course of Unit 12, was finding more unbiased content that had been released by previous researchers or students, for example on the subject of RT Software. As a result, a lot of my research sources contained similar content and were released by the company of RT Software themselves, making it harder to build a fair opinion on them, and to answer my investigation title of, 'How RT Software has impacted televised football broadcasts.' I believe I still managed to stay impartial on the matter and build a valuable opinion by researching into the history of televised football, providing additional context to my study and a clear contrast of before and after the implementation of RT Software, strengthening my essay.

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Furthermore, I came across another minor inconvenience when trying to find the appropriate details for my references, as the many of the content and articles on the RT Software Website did not give any credit to a specific author or editor. To resolve this problem, I watched an online video on how to stick to the recognised referencing format in this scenario, this gave me the answers I needed, allowing me to complete my references for all my research sources and seamlessly embed them into my essay where necessary.

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This project has provided me with useful skills and knowledge for my future career, as I am hoping to work in the sports media industry. Consequently, understanding more about the different features of the television shows in this sector and the software that makes this possible behind the scenes, could be really valuable to me when I enter the industry. Furthermore, it will be really helpful for higher education, as essay writing will be a large part of my university course - understanding how to collect research sources, reference and structure my writing will be of great benefit to me.

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