UNIT 11
Preparing for progression in creative media production
Types of Courses:
• BA (Hons): An honours degree. It is a typical three-year full-time degree worth 360 credits, containing a dissertation or major project in the final year of study.
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• BA or BSc, is made up of 300 credits and does not include a dissertation or special project.
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• HND and HNC courses are also undergraduate qualifications but they take less time to complete, and do not reward you with as many credits as a full undergraduate degree such as a BA (Hons).
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• A HNC is the equivalent to the first year of a degree and a HND is equivalent to the first two years of a degree.
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https://www.whatuni.com/advice/ultimate-guides/what-types-of-degree-can-you-do-at-uni/61764/
Research into BA (Hons) Media Courses:
Course 1:
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At Bournemouth university, they offer a BA (Hons) media production degree course, where you will study digital film, audio production, script-writing, digital media, design, media perspective, audiences and more. This allows you to graduate from the course with a variety of skills which will make you very appealing to the media industry. Ex-students have progressed into the media production companies, at entry-level jobs such as runners and camera trainees, a great first step. This is interesting to me as its in a really interesting location and covers a wide range of areas and skills on the course, which I'm sure would make me feel much more experienced. However, the length of the course is off-putting as I want to enter into the media industry quickly, so an apprenticeship would be more appropriate.
Course 2:
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Additionally, Bournemouth provide a BA (Hons) Television Production degree course, which involves a range of study topics such as TV craft, principles, media scholarship, screening concepts, understanding media, production, portfolios, and more. This has many direct links to television broadcasting companies, where ex-students have progressed to big companies such as, Premier League and This Morning. This course interests me as my main career goal is to work for a television production company, using practical TV skills that I would learn about during this degree.
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However, some aspects of the course are less interesting such as the portfolios that are needed alongside the practical work, as I enjoy the practical side a lot more than the theory, however I understand that this is a sacrifice required to be successful in the media industry. Furthermore, the lecturers have high levels of experience working first-hand in the industry, meaning the knowledge they pass on could be extremely valuable for me in finding my career path in media in the future. This made the course more appealing the to me as I could see more direct ways into the industry through the lecturers, as a result of performing well within the degree.
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Course 3:
Furthermore, at Brighton: City Campus University, they offer a BA (Hons) in Film and Screen Studies, where you will study histories, theories, industries of screen media. There are also a lot of practical tasks, such as, documentary and film-making, TV studio production, journalism, photography and script-writing. This gives you great links into the film industry, as Brighton has many connections and contacts, which has allowed ex-students to progress quickly to entry-level jobs, at Film 4, Cannes Film Festival, X Factor and Studio Canal.
This course interests me due to its array of practical film making skills, as video editing is my career focus. Some aspect of the course interest me less such as the history of film-making, this may be important for the degree but I know it will be used very little when working practically in the modern industry.
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Course 4:
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Moreover, another media course at Brighton: City Campus university, is the BA (Hons) Moving Image degree, where students study a multitude of genres in media combined with practical projects. This provides students with links into the film-making industry and studios. The large amount of practical tasks on this course as it is focused on film production for entertainment and understanding the process behind it, makes this degree appealing to me. Although, the camera-work required for film-production is less interesting for me as I am more engaged in the post-production process such as video editing.
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Apprenticeships:
After carrying out some secondary research on www.screenskills.com I now have a much better understanding of what it means to receive an apprenticeship, and it is definitely a possibility when thinking about my own progression route into the media industry in the future:
Various companies provide alternative progression routes into the media industry such as apprenticeships. These can allow employees to grow and improve their skillset in specific areas, such as video editing, visual effects, film, audio production and television.
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Essentially, an apprenticeship is when you are employed to work and receive training at the same time. This allows you to come out of the apprenticeship with a considerable amount more industry experience than when you first applied. The training usually lasts a minimum of 12 months and is paid for you by the company, whilst you receive a working wage – a great situation for the employer. Moreover, you will be allocated time off to study for whichever stage of education you are currently situated in.
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At the end of your time as an apprentice, now that you are qualified in the area you were training and working in, your potential salary will be increased, and it is at this point when you may be presented with the opportunity of a permanent role within the same company, or you may make the decision to use the experience gained from the apprenticeship, to go elsewhere and a role in an alternative production company that is more suited to you.
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Different apprenticeships have different entry requirements; however, you will legally need to be at least 16 years old and not currently participating in full-time education. The main thing that will allow you to stand out to the employers, and increase your chances of receiving the opportunity, is not necessarily your qualifications, but more importantly your enthusiasm towards work, as well as your ability to communicate clearly and use your creative ideas effectively, in order to benefit the team of current employers.
Media Job Roles:
Production Runner (Entry-Level):
Involves assisting wherever needed on productions and you will be assigned various duties, such as acting as a courier, cleaning the set, printing and distributing paperwork, call sheets as well as health and safety notices.
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This can be a great way to get a foot in the door of the media industry and being part of a team before later progressing to a different job role, such as a media coordinator or camera trainee.
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You need to own a fast and powerful laptop to be able to process paperwork efficiently and make you a reliable part of the team. A car is also useful as often you will act as a courier to deliver things to other workers. Also, you will need to be reliable, organised and punctual so that the rest of the team can depend on the runner to complete their simple tasks for them.
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In order to receive this role you would need to have a small amount of experience in the media industry, through college course or university degrees. Show excitement and passion for the job role and possess the qualities needed for the role.
Camera Trainee (Entry-Level):
Involves working with all members of the camera crew, looks after cameras, cleans filters and specialist camera equipment. You will also be required to prepare kit and keep records, camera logs and other paperwork ready for the edit. In addition to this, you will need to have a good eye and understanding of composition of photography.
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This could be suitable for me as I enjoy working with cameras and have a reasonable eye for photography, and understand what is need to make up a creative composition.
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You must have a good-eye for photography, wide-range of knowledge for camera equipment and photography and a clear understanding of composition of photography.
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In order to become a camera trainee, a media degree would be required for this role unless you can find another way into the industry through work experience, apprenticeships, or being promoted from a production runner to a camera trainee.
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Sound Trainee: (Entry-Level):
The role of a sound trainee is to look after and ensure that the sound equipment is ready and safe to use for recording. For example, they will make sure all the batteries are fully charged ready for long periods of recording, distribute headphones to those working in sound on set, whilst overseeing cables and kit as well as the rest of the team, such as the sound mixer and sound assistants.
They will also help deal with basic management tasks such as delivering messages to other departments, such as taking paperwork to the production office at the end of shooting, or simply make refreshments for the team and order supplies of what is required.
To become a sound trainee it is important to have previous creative experience in producing sound such as in live music or radio. You will also need a qualification in a sound or media related course, such as a BTEC National Diploma in Sound Production, to allow you to get a entry-lvel job in the sound industry or receive an apprenticeship.
Video Editor: (Entry-Level):
Editors work in the post-production and are responsible for cutting up the footage and pictures and putting it all together in line with the director’s vision, to produce a film. They use industry-level software such as Adobe Premiere Pro or Avid Media Composer, to carry out this process, before producing multiple version such as the director’s cut, which will then have to be approved by the producers, until they complete a final cut.
They must show reliability, hard-work ethic, time management and that they are able to work in high-pressure scenarios independently or as a part of a team. Also an editor needs to convey a lot of attention to detail, as no frame goes unnoticed, and must have a high-level of visual awareness to enable them to produce eye-catching images and seamless transitions in the project they are working on.
To qualify as a video editor, ideally you will have qualifications in media such as a BTEC National Extended Diploma in Creative Digital Media Production or A-levels such as film studies and Art & Design. The traditional route through the industry is to start out as a production-runner, before becoming an assistant editor, and then after gaining experience working in lower budget films, you could receive a promotion and become a main editor.
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My Progression Road Map:
Skills Checklist:
To succeed in higher education and within the media industry, a broad range of skills are required, such as social skills that will enable you to work positively and efficiently in a team environment as well the more practical side of things, such as manipulating equipment and software to produce a creative and successful outcome within media projects.
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One of the most important abilities to have is a clear and constructive communication, not only will this allow you to draw ideas from all the members of your team to aid the progression to reaching your current goal, but will also enable you to create a healthy and happy bond between the students on your course, or the colleagues in your workplace. Furthermore, showing your reliability will go a long way to achieve this healthy working relationship, as colleagues will know they can depend on you to get tasks done before a given deadline.
Additionally, having a high-level of media knowledge, gained through higher education courses or through apprenticeships in a media workplace, will help you greatly in succeeding at the projects or jobs you have been assigned. It will also mean you know how to get the most out of equipment such as camera and sound equipment, to enable you to produce the highest-quality creative outcome in post-production. Learning industry-level editing software, such as Adobe Premier Pro, in higher education will also go a long way to help you achieve this, as you will be able to take your work and footage from production to the next level, through using a wide range of advanced techniques during the post-production edit, before reaching a final cut.
During higher education media courses you will learn the process required from the start of a project to producing a final product. For example, collecting initial ideas and creating a project brief, planning the film shoots, filming the production and then editing it in line with the project brief during the post-production edit, are some of the main steps you will need to carry out during a group media project. Learning this journey step by step first-hand, will greatly help you when entering the media industry, as you will know what to expect, and understand the roles of your colleagues within your team.
Moreover, having an advanced level of visual awareness and attention to detail, which can be improved by working on creative projects in higher education, is a really important skill for working in the media industry, as you will need to know what shots, colours and editing styles suit each particular scene/project and how to tailor these to the best interests of your target audience.
500 Word Blog:
After spending time research multiple universities and the media courses they offer, as well as the entry-level job roles available to me post-graduation, I have a greater understanding of the route I would like to take to reach the media industry. There are many different paths I could take, such as an apprenticeship. This could be a great way to kick-start my working-life in the media industry, whilst being paid an entry-level salary. However, I still feel I need to study media further in higher education to build up my knowledge, so that I feel ready to enter the workplace. Additionally apprenticeships are very limited and can be difficult to be accepted with so many competitors going for the role, so this route does have a higher risk factor than university for example, but I will definitely leave all my options open.
Consequently, after researching several different universities on the South Coast, such as Bournemouth, Portsmouth and Brighton, and the different media courses that they offer, I believe I have found my first choice route into the media industry. The course I am most interested in is a BA (Hons) in Multi-media Sports Journalism, which was only offered by Bournemouth, and I believe this course suits me best. This is due to the fact that it combines my passions of sports and media, and I could use my writing skills to great effect when extending my skill-set through exploring journalism further. A downside of Bournemouth is paying for the accommodation as I would have to move away, however based on my research Bournemouth has great media links, and previous students have ended up working for This Morning and the Premier League, making it the most appealing location to study.
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Additionally, I hope to complete a full placement year during my time at university, which would provide me with invaluable work experience for a large-scale media company, helping me find new contacts and build a network from working with new people. This could be a great way to find a route into employment post-graduation.
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I am also interested in completing further work experience, this could be completed during my final year of college, and as I have previously mentioned there may be an opportunity for me to achieve this at Portsmouth Football Club working for the media team alongside my older brother, which would be a great way for to understand more about different entry-level media roles from working first-hand, such as a production runner or a camera trainee, preparing me for employment after my time at university comes to an end.
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Following on from completing my university degree, I will be looking for an entry-level job into the media industry. A production runner would be logical, as you can work your way up to an editor, after being promoted to assistant editor, which is my current long-term career goal. However, the disadvantage would be that this wouldn’t use my new found skills in journalism from university. Therefore, if I were to start out as a camera trainee, and work my way up to a camera operator, then I would work alongside the journalist, creating a network into that side of the media industry. I think it is important to leave these two routes into the industry open, whilst still progressing as a media student.
Freelancing:
"A freelance worker, is a term commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term. Freelance workers are sometimes represented by a company or a temporary agency that resells freelance labour to clients; others work independently." Taken from - https://en.wikipedia.org/wiki/Freelancer
Freelancing Pros & Cons:
Pros
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Independent, work when you want to
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More connections, build a network by working with more people
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Good work and life balance
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Higher income potential
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Work from anywhere
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Variety of projects
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Cons
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Lack of steady income
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May be difficult to communicate with the employer when working from home to achieve the desired final product
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Isolated working from home
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Time management can be challenging
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Juggling multiple clients
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Short deadlines
Freelancing Profiles:
Portfolio shows work Billie has done for clients in the past, making her appear experienced and reliable, increasing her appeal to the employer as they can she has a good work ethic.
Short description about herself, employer gets to know her as a person to see if she seems like an appropriate person to employ as a free-lancer, as well as seeing a brief explanation of her previous jobs she has completed.
Contact button provides the employer with an easy way to reach out to her, increasing her chance of receiving work. The hourly rate can also, meaning the employer knows where they stand regarding pricing from the get go.
Reviews from previous clients show how they rated the work that Billie did for them, and verifies her as a legitimate worker, making her appear more trustworthy, reliable and skilfull due to the positive reviews she has been given on her page.
Skills list shows a concise set of skills meaning the employer can quickly see if she is the right person for the job.
Profile banner - shows creativity and main areas of expertise, as well as previous experience, captures the employer's interest as soon as they view her profile.
Basic info: name, job, availability, location, employer knows if he could be suitable or not from the start of his profile.
Short explanation of interests and areas of expertise within the media industry, as well as some of his past achievements such as Young Comedian of the year, showing intelligence and making him stand out from the crowd.
Work history shows he has been employed by well-known established companies such as Liverpool Echo and TheLADbible making him very attractive to an employer, and allowing him to charge a higher price for his work.
Qualifications are very much linked with the work he has done, for example, journalism, meaning the employer would be able to see has a lot of knowledge in these particular areas and will be able to apply these effectively into his work.
Different pricing options and the service you receive for each, is clearly laid out making it a simple experience when purchasing an edit from this online freelancer.
Includes a video where he explains the types of videos he will create with previous examples, making you feel confident about his editing ability.
Lists his qualifications and previous editing experience, so that you know he is skilled and passionate about this particular area of the media industry.
Clearly lists what you can expect from his products. It is important as an online free-lancer to sell yourself truthfully so that the employer knows what to expect, as this avoids complications later down the line, and will ensure you receive the asking price when you finish the product.
Analysing Personal Statements:
Personal Statement Example 1: Journalism:
(My analysis is in bold)
"It’s all about the headline. It’s about getting your point across in the most direct way you can. These personal statements are very good example of this, in just a few lines I have to get my message of why I want do a degree in Journalism across to my prospective universities. That is one of the reasons why I love to write, the challenge of putting over a complex thought or concept to a large audience of people and convey it in such a way everybody will understand it. As the great writer Hemingway once said, “My aim is to put down on paper what I see and what I feel in the best and simplest way.”"
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Opens the personal statement with a unique and captivating perspective, using quotations to help back up his point. Personally, I don't think this style of opening paragraph is really necessary for a personal statement, as the statement should be all about you and why you want to study the course, rather than describing what a personal statement is. I believe they should focus on the key points more, however; I can see what they were trying to achieve and it does work to some extent.
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"My own personal experience of journalism started young, my dad used to write for a magazine and take me with him when he went to interview people, since then I have been fascinated with the industry. When I was 14 I was lucky enough to get a work experience placement at “News International” in Wapping. I got to work on the websites of “FiredUp.com”, “Revolver.com” and “Page3.com” as well as have a tour of the offices of “The Sun”, “News Of The World” and “The Times”, I have also recently been offered a day’s work experience at my local paper and I am currently waiting for news of work experience at the BBC."
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This information is much more useful to the universities, as they can see the student has had a genuine passion for journalism from a young age, giving good reason as to why they should study the course. The inclusion of the work experience is also a great way to show the university that you are of good calibre and that they are a mature student that is able to search for work independently.
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"I pride myself on being well organised and thorough in my research. I have also developed many skills such as interview techniques and being able to see things from another perspective, a skill I have acquired through Sociology and Communication Studies, analytical skills through Film Studies and Media Studies and I have learnt about analysing and collating numerical data and factual evidence in Psychology. Although I have already completed three A-Levels and two AS Levels, I have taken a year out to study AS French, Sociology and Spanish. I did this in order to improve my grades and to give me a wider choice of qualifications as my previous subjects are all very similar with their syllabus as well the fact multiple languages would be an invaluable advantage to have when working in the area of communication."
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This next section displays the student's strengths, skills and qualifications, demonstrating his hard-work ethic that he could carry over to the journalism course at university. The fact that he took a year out to study languages makes him stand out as student further making him appealing to the university.
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"Some of my outside interests are music, politics, the Internet and reading. Music in particular is a great love of mine, I regularly attend “gigs” and concerts and have been an active member of the “Sum 41 Street Team” for over a year, this involves spreading publicity through flyers and posters to promote the band, I find it very fulfilling and enjoyable. Another one of my interests is the Internet, I contribute articles to a site dealing with issues such as “top-up fees” and other important student matters, which I enjoy greatly and is helping to improve my knowledge of university for the future. I have a part time job waitressing at a local hotel which I do a few nights a week. It gives me a sense of my own independence and responsibility, I also help my mother at the local Red Cross during half terms and holidays cooking for the elderly and have also recently volunteered to sell Poppies for Remembrance Sunday throughout my town. Another activity of mine is being my tutor group representative for our college’s student council and regularly attend meetings to deal with concerns of the student body.
I am thoughtful, organised and handle pressure well, I love to write and it is my ambition to do so, I believe I can bring many things to the courses I have selected and in turn can get a lot out of them as well."
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Ending their statement with a more personal account of themselves allows you to build a connection with the student on a deeper level, and understand them more as a person in addition to as a student. Their interests in music and working for charities shows their good nature.
Personal Statement Example 2: Media Production
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“Educate, entertain, inform.” These are the 3 words Lord Reith used to encapsulate the BBC and what Media means to me. My fascination for Media began after studying the subject at secondary school. I can not see a future without me following this ambition. I want to be able to use Media to inspire people, challenge normality, encourage society to evolve and be a catalyst for change. Studying Media at university will help give me the skills and experience I need to pursue my future goals."
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In contrast to the first personal statement, this one cuts straight to the chase and includes key points in the first paragraph such as what media production means to them and why they are passionate about it, capturing the reader's attention from the get-go.
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"I have created an extensive portfolio of Media work at: http://sheikhshahnawaz.foliohd.com"
This is a really good idea, including examples of your previous work allows the university to see your practical skills based on your previous projects, as well as your writing skills, all in one personal statement. This makes you attractive to the university and will boost your chances of being offered a place on the course, as you have shown initiative to create a space where they can see your skills and ideas.
"I was fortunate enough to help produce and direct an advert that was aired on Channel S for Victorstone Property Consultants. My work in this advert involved creating an idea and storyboard and then organising the other production processes such as shooting and editing. I also produced the music for this advert. I gained relatable experience from this opportunity such as effectively communicating with the crew to ensure our ideas and deadlines were being met and what it was like to be a part of a professional campaign for an actual business. This is one of many media projects I have been a part of. I enjoy the planning side of a production and then the implementation of it."
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Similarly to the first personal statement, this student has included a description of previous work experience in the media industry, through working on the production of an advertisement. They discuss the skills they learnt from their time working for Channel S, making them appear suitable for the workplace and the university course.
"Working as a waiter at my father’s restaurant helped me gain useful skills. I found articulating with customers on a daily basis a valuable insight in working with the public. Having the skill to talk to strangers, finding out what they want, discussing their ideas and opinions is very important. This occupation also gave me the skills to be versatile and to use my own initiative. These skills have helped me with other work such as creating a shop for students in my college as part of the Business Society. Other extracurricular societies I am involved in include Manga Society and Film Club. I also took part in The Challenge over the summer. This 3 week course was designed to help me gain personal and team skills and then test them in the real world by creating a campaign and fundraiser."
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Continuing on, the student discusses their previous positions of employment as well as other challenging experiences and how it helped them develop new skills and develop into an independent young adult. This is similar to the first statement, as they both included their experiences of being in working environments, however I believe the fact that this student has the edge over the other, due to having a permanent job role as a waiter, as this shows commitment and reliability, as well as the great communication skills you need to perform high-level customer service in this area of work. These skills will translate into the media industry and will prove to be very useful for the student, particularly when working in a team.
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"I have the responsibility of Vice President at my college. It is my duty to voice the concerns of the students to the Senior Leadership Team and maintain a positive environment. Every year my college hosts a Model United Nations where sixth forms in the UK come to debate resolutions on relevant issues for 3 days. I was 1 of 9 amongst hundreds to have my resolution approved at general assembly and sent to the United Nations. I also study Business and Music Technology as well as Media. I have found these subjects to greatly aid each other. I think this is good as the knowledge I learn from my other subjects help me with my Media."
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The role of vice president at their college is very impressive, and shows that the college staff can trust him and believe he will help bring a be a voice for positive change within the institution, making the student stand out from the crowd. Also, similarly to the first example personal statement, they study other subjects simultaneously, conveying that they are able to deal with multiple tasks at once; a skill that is vital for university and the workplace.
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"I try to use my free time constructively to explore my other interests. I have a deep passion for performing. I love music. I am an avid member of the college choir and rock band. This interest ensued after completing my Rockschool qualifications at GCSE. Learning to play the guitar and performing on stage drastically improved my confidence. I have performed numerous times at talent shows and arts fares. This love for the arts stems from my creativity. From a young age I have always been creative and unique with everything I approach. This creativity has helped me complete my media projects to the best standard whilst also keeping them original and fresh.
I work to the highest standard with commitment and diligence to achieve my goals. Through my motivation and conscientiousness, my experiences push me to move forward with my passion for studying Media; I hope that you too can see my potential and enthusiasm."
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Lastly, they also included their personal interests, showing their creative side, in a similar light to the first personal statement I analysed. This makes the student more likeable as you can build a more personal connection with them, making them appear to be a fun and trustworthy student and causing the university to have a higher chance of accepting them on to the media production course.
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After analysing these personal statements, I believe I have a clearer understanding of the content required to produce one of my own to the same high-level as these example students. It is key to include your passions, qualifications, acheivments, work history as well as some of your own personal interests to develop a genuine connection with the person reviewing your statement. If you include all these points and write enthuastically with a high-level of detail, it will stand you in good stead for yt
My Personal Statement:
During my studies and spare time, I have developed a great interest in content creation, particularly in the field of sport. I gain enormous satisfaction from producing, creating and editing videos and witnessing people's positive reaction to my finished product. Additionally, my life-long passion for sport, and my recent growing interest in its broadcasting and analysis, makes the prospect of studying this degree very appealing.
I am currently studying a UAL Level 3 Diploma in Creative Media Production & Technology at Chichester College. I have completed a wide range of units, including website creation and media theories. However, it is the more creative areas, such as sound and foley work, producing documentaries and marketing videos, that I have found the most rewarding. These modules enabled me to demonstrate my ability to produce creative media products.
I have also undertaken extra work assigned to me by my college lecturer to edit videos in order to advertise several other Chichester college courses; these videos have since been posted on the college Instagram and website pages. Furthermore, I carried out work experience with Pallant House Gallery in Chichester, where I produced and edited a video tour of their gallery. This has now been included on their website to help encourage visitors. In my first year of college I have attained the top Distinction grade and I am striving to repeat that achievement again this academic year.
I am extremely keen to pursue a career within media and journalism. This degree endorsed by major media industry players offers its students a fantastic opportunity to understand the process of broadcasting live programmes and events. The possibility of completing a work placement year would also enable me to gain valuable industry experience.
Throughout my early teenage years, I would often record football commentary videos for my popular YouTube channel. My passion for sport, combined with my love of video creation using industry-standard editing software such as Adobe Premiere Pro made this an interesting hobby. I regularly filmed and edited multi-angle footage, adding sound and visual effects including masking and 'green screen', to capture the audience's attention. Additionally, I created eye-catching channel art and thumbnails using Adobe Photoshop CS6 to attract more subscribers.
This year, I have started running a small business on Instagram, as a free-lance video editor for upcoming sporting athletes. I have edited numerous videos for academy footballers' player profiles and social media pages to showcase their skills to the world. The response from my clients has been overwhelmingly positive and I look forward to learning more about the sports media industry through this degree, to help me expand my skill-set and further improve my work.
During my free time I enjoy playing football and going to the gym. I have also recently learnt to ski and look forward to future holidays as it was an incredible experience. Additionally, I have passed my driving test and I am enjoying my new-found freedom.
I am currently working part-time for a major food retailer. This experience has further developed my teamwork and time management skills, as I am required to complete specific tasks during my shifts. I take pride in my work and ensure that the customers have a good experience in the store, especially when serving them at the checkout.
Throughout my education I have always been a diligent student and have worked hard to achieve my academic potential; I received the Science Award and Excellence Award at the Year 11 presentation evening. University will provide further opportunities for me to face new and exciting challenges. I recognise the importance of studying a subject for which I have a real passion, and a degree incorporating media and journalism would certainly fulfil that ambition.
Curriculum Vitae (CV):
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